It just hit me how much the production quality has ramped up. I was scrolling through the archives and watched that video from maybe 6 or 7 years ago—the one where Trax was just zooming in on the micro-pave setting of a huge Rolex bezel, and the lighting was kind of harsh, lol. It felt so raw and early YouTube. Now, every video is cinematic, they have the high-speed cuts, the interviews, the whole tour of the new offices. I miss the super basic 'here's a chain we just made' vids sometimes. Who else remembers the chaotic energy of the original Diamond District office tours?