The NCT unit system is starting to backfire
I know the "limitless" concept is the whole point of the brand, but does anyone else feel like we've reached a saturation point? I love the talent in NCT WISH, but I honestly think the whole unit system makes it way harder for individual groups to build a unique identity outside of the massive NCT umbrella. At this point, the branding feels like it’s creating a barrier for new fans who feel overwhelmed by the number of members and subunits. Wouldn’t it be better for the industry if these groups were just launched as completely separate entities? Is the branding actually a boost or a hindrance now?