There is a noticeable resurgence in the industry regarding artists who lead with intense, professional-grade choreography, reminiscent of the early 2000s Britney or Janet era. When we look at current chart-toppers who possess a background in competitive dance, it raises an interesting question about marketability. Does the ability to deliver a high-energy visual performance provide a significant advantage in the current digital era of music, or is the songwriting still the primary driver of international success? I’m interested in your perspective on whether the physical demands of modern touring are narrowing the field for new pop artists who may not have that athletic background