Strategic depth is being traded for cosmetics

Anyone else noticed how every update now is just "look at this new skin" or "here is a new decoration"? I feel like the actual strategy part of Clash is taking a backseat to the dress-up simulator. Unpopular opinion: the game was better when we didn't have 50 different hero skins and constant medal events. It's getting hard to even see the defenses under all the clutter. What do you guys think? Is the cosmetic focus killing the tactical vibe of the game?