I’ve beenift toward high-energy influencer collaborations. Moving from traditional ergonomic showcases to "Horror Movie Challenges" and gaming-centric "talking" videos suggests a clear pivot toward the Gen Z and gaming demographics. While the production quality remains polished, the shift from a purely functional narrative to a lifestyle-driven one is a bold move. It’s a smart way to humanize a hardware brand, though I wonder if the technical ergonomic research—which is their core value proposition—gets a bit overshadowed by the "vibe" of the setups. What do you all think about this more "creator-led" style of advertising they’ve adopted recently?