It is fascinating to observe how Eric Nam is strategically positioning himself within the US market lately. The production value of the "How The Fire Started" music video is objectively high, utilizing a cinematic aesthetic that bridges the gap between his K-pop roots and a more mainstream Western pop-country fusion. Collaborating with his fellow "The Traitors" cast members was a brilliant PR move; it leverages established reality TV fanbases to boost his music's visibility. From a technical standpoint, his vocal processing sounds incredibly polished here. Do you think this pivot toward a more 'cowboy-esque' persona is a long-term branding shift, or just a thematic choice for this specific release? I’m curious to see how his streaming numbers evolve following this specific rollout