The 'Los Ratones' channel has arguably set a new standard for transparent and engaging esports team content. Their consistent release of full voice comms, particularly from key series like the recent LEC run, offered an unparalleled look into professional gameplay and team dynamics. This direct, unedited approach cultivated an incredibly loyal fanbase and showcased player personalities, such as Baus's distinctive playstyle, in a way few other organizations achieve. This model could significantly influence future team-viewer engagement strategies